You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance your SEO – and that’s just the start.
But coming up with ideas for your content creation is not easy. Here are a few strategies you can follow to start producing winning content more regularly.
Find Out What Your Customers Really Want
The best way to find out which topics to create content on is to find out what your customers really want. What are the problems they have? What are the answers they are seeking?
You can find this out by asking them directly in the form of a quick online survey, perhaps in a blog post or on your social media account. Alternatively, had to sites like Yahoo! Answers and research the types of questions people are asking related to your industry.
You will soon have a huge selection of topics to discuss that will help you to create genuinely useful content for your site.
Create Shareable Visuals
A lot of the content you published may be text based, but make sure you also include visual content. This could simply involve adding relevant pictures to your blog posts, but it could also involve creating more visual content in the form of infographics, presentations and videos.
This type of visual content is often popular to share, and it also helps you to mix up the type of content you publish to create more interest.
Launch a Regular Feature
A simple and effective way to create content is to come up with a regular feature. It could be something as simple as a ‘Monday Top 10’ or a ‘Friday Recipe’, but the secret is to make it compelling and make it regular.
By always publishing a post on the same day of the week or month, you can create a sense of expectation. This can encourage them to actively seek out your blog as they anticipate the next one.
Use Keyword Inspiration
Keywords are essential for SEO, and they can also provide you with inspiration for your content. For a really simple way to get a large selection of ideas, head to Google and start typing in one of your more important keyword phrases. Google will instantly make suggestions based on common searches, providing you with some great topics to discuss to attract search users.
Curate the Best Content
You do not always have to create your own content. When someone else has written in-depth on a topic that is likely to be interesting to your customers, you can highlight that content to provide your customers with value.
One good way to do this is to create a weekly or monthly blog post highlighting the top 10 blog posts you have read recently. Not only will this provide value to your own readers, but it could generate new readers. If you inform the blogs in question that you are featuring their posts, they may direct their own readers over to your site – a great way to win some backlinks.
Get Going with Better Content Generation
Content is so important to your online marketing efforts that it deserves a great deal of thought. While it can be a challenge to come up with interesting ideas on a regular basis, these strategies can help to get you started – and you may be surprised how quickly the ideas start to flow.