If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap.
But what are these, and how can you use one to start enjoying more conversions?
What Are Heatmaps?
Heatmaps are tools that provide you with data about how people are using your website.
They can do this in two ways. The first type of heatmap provides you with information about where people are clicking on your site. The second type is a tool that shows you where people are looking on your site.
These both show you how people interact with your page, just in different ways. However, eye-tracking heatmaps are quite expensive, and they use a sample group instead of real website visitors, so they sometimes show distorted results.
Standard heatmaps that track clicks will track the behaviour of real people interacting with your site. They are also much easier to use, so these are your best option when you are first getting started.
How to Use a Heatmap
Then simply follow the instructions to set it up and track your chosen web page. Let it run for a period of time, and then look at the data to find out how people interact with the page. You can then make changes based on your research.
What a Heatmap Can Tell You About Your Site
A heatmap can provide you with a lot of useful information about a specific page or your website in general. You can use it to get insight into the behaviour of your visitors in a way that standard analytics cannot provide.
For example, you can use them to find out how much of the page the visitors scroll down when they land on your site, and this can tell you which elements are not getting seen.
You may find out that people click on an image that does not take them anywhere, or that they click on a link in the menu that you did not expect them to.
Heatmaps allow you to find out how visitors engage with the different elements. Are they attracted by an image? Do they actually watch your video? You can also find out how effective your site navigation is.
By seeing how people actually interact with your site, you can find out all of this and more, and you can then make changes accordingly.
Try Heatmaps on Your Website
If you are serious about conversion rate optimisation, heatmaps are a tool that you should certainly be using to your advantage.
You may already be testing your website and landing pages using A/B testing to find out how to make conversion-boosting changes, but heatmaps provide you with another tool that can help you increase conversions.
Try one out on your site today and find out where people are clicking. Dig into your website, get insights into user behaviour that you were unaware of, and start increasing your conversions.
As a specialist digital marketing agency consisting of a number of highly experienced digital consultants, Web Results Direct is expertly placed to support its clients with advanced, and strategic, digital marketing consulting services. To learn more talk to us – call us now on 01483 429222