On-line Call Tracking – The Importance Of Website Call Tracking For Your Business
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase […]
Google Ranking Boosts for HTTPS sites – Will your website be affected by Google’s requirement for HTTPS?
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear […]
What Impact Has Google “Pigeon” Had On Rankings?
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local […]
Why you should update your Digital Marketing Strategy in 2014
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in […]
Google Analytics needs a craftsman to interpret the results – not a statistician
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely […]
Why digital marketing is no longer just about websites and being top of Google
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means […]
Increasing LinkedIn Company Followers – Top 10 LinkedIn Tips For Company Pages
Increasing LinkedIn Company Followers LinkedIn offers businesses and companies a great opportunity to increase corporate engagement. As many of you will know, LinkedIn is a great source of information for […]
Email Signatures Best Practices – Why Your Email Signature May Be Letting You Down
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every […]
Local Search – Why Citations are the Missing Link
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and […]
Ghost vs. WordPress – Can the Kickstarter Funded Blogging Platform Knock WordPress off its Perch?
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in […]