PPC Advertising on Bing – Why It Is Still Worth Advertising On Bing
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons […]
Improving Mobile Website Conversions
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on […]
Google Analytics Now Filters Out Bots And Spiders
Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help […]
Black Hat Social Media – What are the long-term effects of black hat social media?
In the olden days when SEOs were first learning their trade in optimisation there were two distinct camps – black hat SEOs and white hat SEOs. For those uninitiated in […]
On-line Call Tracking – The Importance Of Website Call Tracking For Your Business
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase […]
Google Ranking Boosts for HTTPS sites – Will your website be affected by Google’s requirement for HTTPS?
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear […]
What Impact Has Google “Pigeon” Had On Rankings?
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local […]
Why you should update your Digital Marketing Strategy in 2014
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in […]
Google Analytics needs a craftsman to interpret the results – not a statistician
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely […]
Why digital marketing is no longer just about websites and being top of Google
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means […]