Keywords: Why They Still Matter and How to Use Them
SEO has changed considerably since the early days of search engines, but one factor still plays an important role: keywords. A few years ago, cramming as many keywords into your […]
Link Building for SEO in 2019: 7 Tactics that Still Work Well
No matter how much SEO evolves, one factor has remained incredibly resilient when it comes to ranking your website: the need to build links. Getting links from other web pages […]
Use Analytics Data to Redesign Your Website
If you’re planning to redesign your website, you’ll want to improve usability and get an attractive new design that will impress your customers. But you can’t rely on guesswork. It’s […]
The Top Ways to Get More Content Shared in 2019
While your SEO efforts may be focused primarily on increasing backlinks, social shares cannot be ignored. Social shares are important for improving your SEO. Not only are social shares a ranking […]
Title Tags: Everything You Need to Know to Optimise Your Site
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the […]
E-Commerce SEO: Top Tips & Strategies to Drive More Traffic
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in […]
Duplicate Content: Everything You Need to Know to Stay in Google’s Good Books
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of […]
Integrating Salesforce and WordPress: 4 Options to Consider
If you have a WordPress website and you also use Salesforce as your CRM, you can integrate both platforms to improve your lead generation. When people visit your website and […]
SEO vs CRO: How to Ensure You Get the Best of Both Worlds
Read any article on conversion rate optimisation (CRO), and you’re going to read something about popups – those forms that appear out of nowhere when you’re browsing a website and ask […]
How to get your SEO strategy right for voice search
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than […]