E-Commerce SEO: Top Tips & Strategies to Drive More Traffic
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in […]
Duplicate Content: Everything You Need to Know to Stay in Google’s Good Books
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of […]
Integrating Salesforce and WordPress: 4 Options to Consider
If you have a WordPress website and you also use Salesforce as your CRM, you can integrate both platforms to improve your lead generation. When people visit your website and […]
SEO vs CRO: How to Ensure You Get the Best of Both Worlds
Read any article on conversion rate optimisation (CRO), and you’re going to read something about popups – those forms that appear out of nowhere when you’re browsing a website and ask […]
How to get your SEO strategy right for voice search
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than […]
7 Web Design Trends that Can Hurt Your SEO
Web design plays an integral role in SEO, and any good designer will be aware of how their decisions can affect your search rankings. But sometimes web design trends come […]
How Customer Reviews Help Your SEO & Conversion Rates
Customer reviews have become increasingly important over recent years. These days, when people want to research a product, service or business, they seek out third-party reviews as part of their […]
Local SEO: How Restaurants Can Benefit from New Features Introduced This Year
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant […]
Google’s Mobile-First Index Will Land in 2018 – Here’s What You Need to Know
Remember ‘Mobilegeddon’ back in 2015? That was when Google updated its algorithm to favour mobile-friendly websites in its mobile search results. Businesses owners all over the world took note: the […]
Switch to HTTPS: Why Now Is the Time to Sort It Out
Security is a big concern for web users. And it’s no surprise what with all the data leaks and phishing attacks reported in the news every week. After all, if […]