Local SEO: How Restaurants Can Benefit from New Features Introduced This Year
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant […]
5 Simple Home Page Improvements You Can Make Today
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw […]
4 Simple Strategies for Finding Stacks of Potential Keywords
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the […]
Google Possum and Local Search: What You Need to Know
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred […]
Google’s RankBrain: What You Need to Know
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because […]
5 Ways to Boost Conversion Rates on Your Landing Page
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to […]
Is Google+ Really Worth Your Time?
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there […]
Blogging for Business – 6 Reasons Why a Blog is Essential for your Business Website
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on […]
SEO Content – How quality content and search engine optimisation have evolved together
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be […]
10 Fundamentals for an SEO Website Audit – How to Audit a Website
It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, […]