How to Use UGC on Your Website and Social Platforms
Content is essential for generating organic traffic because it plays a huge role in SEO. It allows your business to target more keywords and generate backlinks, and content can also […]
How to Use Google Analytics to Find New Customers
Google Analytics is an essential tool for any marketer. If you run any kind of online business, or you have a website of any kind, signing up for a Google […]
E-Commerce SEO: Top Tips & Strategies to Drive More Traffic
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in […]
Duplicate Content: Everything You Need to Know to Stay in Google’s Good Books
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of […]
Local SEO: How Restaurants Can Benefit from New Features Introduced This Year
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant […]
5 Simple Home Page Improvements You Can Make Today
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw […]
4 Simple Strategies for Finding Stacks of Potential Keywords
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the […]
Google Possum and Local Search: What You Need to Know
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred […]
Google’s RankBrain: What You Need to Know
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because […]
5 Ways to Boost Conversion Rates on Your Landing Page
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to […]