GDPR: What It Is and What You Need to Do
The GDPR (General Data Protection Regulation) is something you might have heard a lot about already. Like most people, you have probably received dozens of emails in the last few […]
7 Steps to Building a Targeted Email List
Most businesses understand these days the necessity of having an email list. No matter what type of business you operate, having a list of targeted prospects is an ideal way […]
Autoresponder Best Practices: Make the Most of Marketing on Auto
Setting up an autoresponder is a fantastic way to teach leads about your services, build trust, and convert them into customers – all on auto. The problem with autoresponders is […]
Lead Magnets: 3 Ideas to Capture More Emails
Lead generation is one of the main purposes of many websites. No matter what products or services you sell on your site, it’s always a good idea to capture the […]
3 Ways to Use Email Autoresponders to Increase Sales
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to […]
5 Techniques to Engage Your Email Subscribers
Email remains one of the best ways to market your business. It’s the ultimate way to build a relationship with your subscribers over time and to build trust in your […]
Cross-Channel Marketing Strategies
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store […]
Top Email Marketing Strategies for Your Business
Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role […]
Digital Marketing For Your Database – Your marketing campaign starts with your own contacts
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who […]
Why you should update your Digital Marketing Strategy in 2014
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in […]