Web Content Creation: Top Strategies for Your Business
You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance […]
How to Integrate AdWords and Phone Calls to Get More Conversions
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a […]
Writing Great Website Content: Top Tips for Success
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers […]
How to Choose the Right Domain Name for Your Business
Choosing a domain name is so critical that it is worth spending a lot of time over the process. Once you have set up your site and published pages of […]
Top Email Marketing Strategies for Your Business
Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role […]
Digital Marketing For Your Database – Your marketing campaign starts with your own contacts
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who […]
Blogging for Business – 6 Reasons Why a Blog is Essential for your Business Website
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on […]
Advertising on Twitter: How to set up advertising for your business with Twitter
Most social media platforms allow businesses to set up advertising on their accounts and Twitter, which is out there leading the pack with Facebook, LinkedIn, Instagram and Google+, is no […]
SEO Content – How quality content and search engine optimisation have evolved together
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be […]
10 Fundamentals for an SEO Website Audit – How to Audit a Website
It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, […]