Cross-Channel Marketing Strategies
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store […]
Is Google+ Really Worth Your Time?
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there […]
Web Content Creation: Top Strategies for Your Business
You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance […]
How to Integrate AdWords and Phone Calls to Get More Conversions
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a […]
Writing Great Website Content: Top Tips for Success
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers […]
How to Choose the Right Domain Name for Your Business
Choosing a domain name is so critical that it is worth spending a lot of time over the process. Once you have set up your site and published pages of […]
Top Email Marketing Strategies for Your Business
Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role […]
Digital Marketing For Your Database – Your marketing campaign starts with your own contacts
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who […]
Blogging for Business – 6 Reasons Why a Blog is Essential for your Business Website
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on […]
Advertising on Twitter: How to set up advertising for your business with Twitter
Most social media platforms allow businesses to set up advertising on their accounts and Twitter, which is out there leading the pack with Facebook, LinkedIn, Instagram and Google+, is no […]