Increase in Organic Conversions


Increase in Organic Traffic

TraffiGlove – Managing Site Launch & Global SEO

Digital Marketing and SEO case study illustrating the successes achieved for a global brand via a managed website relaunch and a complete ethical SEO site optimisation project.

Who are they?

Established in 2008 and based in Berkshire, TraffiGlove is an industry leading designer and manufacturer of PPE safety gloves. Responsible for inventing the original colour-coded traffic light system that shows you the cut protection level of your gloves at a glance, its innovative and proven hand protection system is reducing hand accidents and saving costs across a range of industries around the world.

What were their objectives?

TraffiGlove launched a new mobile responsive site in June 2015. The new site was a complete overhaul, with new content and new site structure.

As any major site relaunch can negatively impact organic search traffic if not carried out according to SEO best practice, Web Results Direct and TraffiGlove needed to ensure that the organisation did not lose any of the strong organic rankings that the site benefited from, and that organic search traffic continued to build following the new site launch.

What did we do?

Web Results Direct provided detailed technical SEO consultancy and site launch support to TraffiGlove and its designers throughout the site build project in order to ensure no reputation was lost (in the eyes of the search engines) as a result of the new site launch.

In addition, the on-page elements of the new site were fully optimised for the search engines and all the technical SEO elements were fully managed and implemented in order to ensure that the new site performed to its full potential post-launch.

What were the results?

Instead of the potential drops in organic search traffic that can often be seen following site relaunches, organic search traffic actually increased by 40% in the four months following the site launch. This strong organic performance was further reinforced by a corresponding increase of 95% in the number of organic goal completions, and a 39% increase in the organic traffic conversion rates.