Increase in Organic Traffic
Robert Harding case study
Digital marketing and SEO case study illustrating the significant improvements made to organic traffic and rankings for a leading global travel stock photography website
Who are they?
Robert Harding is a leading specialist travel image library and stock travel photography agency. Used by professionals across the world for commercial, advertising, broadcast & editorial use, the site offers the very highest quality curated stock photos and video clips of travel, nature, global cultures and the environment.
What were their objectives?
As one of the world’s leading image libraries, the Robert Harding brand was well known within its core target audience, however the organisation was aware that there were potentially sections of its target market who were not familiar with the brand and its range of quality stock images. Improving their organic search rankings on the leading search engines would help them to reach these new potential customers.
What did we do?
Web Results Direct undertook core on-site optimisation activity, including key on-page elements, in order to ensure that the site was ethically optimised for search. The technical SEO elements were also reviewed in order to ensure that the site was able to perform to its full potential.
What were the results?
Monthly organic search traffic increased by 233% in the first 7 months of the campaign, with a 387% increase in the numbers of new organic visitors to the site. Given that the original traffic volumes were already very reasonable prior to the optimisation campaign, these results were particularly satisfactory for both Robert Harding and Web Results Direct.