The power and the growth of blogs and social networking sites should not be underestimated - the benefits to a website of being well located with a genuinely popular presence on one of these sites is significant.

Networking Sites - Facebook, Twitter, LinkedIn, Google+

The social networks are no longer about kids catching up with school gossip but now form an integral part of any organisation's marketing strategy.  It is easy to throw money at this activity and so care and consideration should be taken as to the network to focus upon and what sort of purpose the network is to be used.  It is comparatively easy to set up the initial presence but the key to successful social networking is to determine the reasoning and strategy behind the network in the very first instance.  Making the content interesting and informatiive is the key to developing fans and friends online and so this area should be carefully thought through before engaging in the activity in the first instance.

Communities of Interest - Yahoo Groups, Digg, Delicious, etc

The second method of networking is to infiltrate communities with links and stories which may well prove to be of interest to the communities involved. These communities can then offer the benefits of significant visitor numbers as a story or item of interest catches on and tempts visitors to find out more about the story.

Web Results Direct offers different online PR programmes and services depending upon requirements and budgets