Delivering and converting your website visitors
Internet Brand Protection
Most business people would be very concerned if they saw their brand or company name being used by a competitor in a manner that promoted the competitor’s products and services. Just imagine, your brand being used in a magazine or brochure in order to promote your competition! This abuse takes place as a matter of routine on the Internet, although in ways which are often cloaked by technology.
The Web Results Direct Internet Brand Protection Service offers the following routine work:
1. Research to check whether your competitors are using paid advertising on the web triggered by your company name or trademarked terms – Our research includes Google Adwords, Yahoo Search Marketing & Microsoft Adcenter
2. Research to look at domain names that may use misspellings or similar words to your brand. For example:
Marks and Spencers
Marks Spencer
Marx and Spencer
3. Research to ensure that your brand is not used in the hidden “metatags” of other people’s websites
4. Research into forums and blogs to seek potential malicious abuse
The Benefits of Internet Brand Protections
The advantages of protecting your brand are as follows:
Search engine and other traffic to your website increases
Your brand remains pure and is presented appropriately
Competitors see their website traffic decrease
Competitors may see their domain name become banned by engines if a complaint is made
Our service is very reasonably priced and has proven to be a very cost effective way of understanding what is happening to a brand and how it is being misused by others.