Delivering and converting your website visitors
Improving Web Visitor Conversions
Converting website visitors into customers, sales leads, or whatever else your strategy might be is a real art and requires very careful consideration. The principle issue is what will be the special factors or features that turn a mere browser of your website into a valued lead or customer.
If your site is failing you insofar as conversions are concerned then the most common causes are:
An insufficient number of calls to action - an opportunity must be given on all the key pages for the visitor to actually fulfil the purpose of their visit
A poor marketing strategy - very often websites are just brochures describing services rather than marketing documents which push the sales message