Site Specification and Architecture - building search engine friendly websites

If you are looking to rebuild or redesign a website then it is crucially important to think about the most appropriate way of going about what can be a complex project.One of the most important factors to consider is that a new site needs to be search engine friendly to succeed and a redesigned site needs to be carefully managed to ensure it does not lose any vital search engine rankings it may have gained during its lifetime.

In the same way that you employ an architect to design and think through the building of a new house before you employ a builder, it is our view that you should develop a written, search engine friendly, website specification before you employ a web designer. This allows you, the website owner, to think through all the features that you require on your website and exactly how they will work to best suit your requirements.

Once the specification documentation is drawn up we recommend approaching a small number of designers and asking them to pitch for the work - it is right to be fair on this and a number between 2 and 5 seems right depending on the size of the project. These designers will often price their services competitively because they are aware of the presence of other designers - you may also get some new ideas too from listening to so many different people approach the same task from different angles.

We have experience of helping numerous clients draw up search engine (and visitor) friendly site specification documents and have helped our clients by managing entire projects from the initial tender process right through to the launch and ongoing marketing of the site.

Our Organic UK SEO experience means we know what works in one of the most competitive, and potentially rewarding, marketplaces.