Delivering and converting your website visitors
E-Mail Marketing Services
A controlled and managed e-mail marketing service is often crucial to Internet marketing success.
You should be able to collect e-mail addresses from your website and add them automatically to your email list. In addition, subscribers should be offered the option to unsubscribe from the list and this option should be offered in every bulk e-mail that you send them.
Once an e-mail is sent then tracking is critical - you should be able to determine the number of clicks through and ascertain who has clicked through - integration with our web analytics system is therefore really critical to measuring success. Other reasons to call in an expert third party relate to the problem of spam filtering.
Aggressive spam filters on mail servers, various virus protection services and workstation software, has made it very easy for e-mail sent in bulk to get captured thus preventing it from appearing on the desktop of the intended recipient. Careful testing and design can get round many of these issues and spam avoidance measures should mean a delivery rate of in excess of 90%.
Clients are able to log in to their e-mail marketing systems here: