September 2010 - Google Partner Status Achieved

You can tell from here that we've done what we had to do to achieve a formal partnership with Google and as part of the continuining professional development we have to re-qualify every year.  Google has a full and detailed training centre to help us complete our knowledge of Adwords, Analytics and website conversion and whilst for some of us who haven't taken an exam for many years it can feel a bit of a nuisance, we all recognise the importance of the knowledge gained and the discipline required.  Whilst exams are definitely not everything, it is, we hope, reassuring for clients to know that the combination of our knowlege and experience in search and marketing, combined with the detailed knowledge of Google methodology can only lead to a winning combination!