March 2009

Our client the Anglo Swiss Hotel in Bournemouth has rebranded itself the Best Western Hotel Royale in Bournemouth. This needed a change in domain name as well which as you can imagine is a little bit worrying as we dont want to lose search engine traffic.

We have been ultra careful in effecting this change of domain name and the key thing is that all the goodwill associated with the old url should be transferred over. There are a number of ways forward in effecting such a move but whatever route you take you are strongly advised to get a professional seo team to assist.

At the time of writing in early March the new site is not even indexed on Google and we have managed to maintain search engine traffic - no mean feat!