December 2008

Ethical "white hat" SEO is a key feature of our business - our new in house SEO standard ensures we comply with the increased requirements of all search engines to comply with their guidelines.

In the past a small minority of seo companies were black hat - using tricks and subterfuge which gave their clients an unfair advantage on the engines. However, this advantage proved to be very short term as the engines have become increasingly aware of this unethical approach to search engine marketing. These sites (and their seo agencies) are now routinely black listed with little sympathy from the seo industry and their competitors. Unethcial search engine optimisation still happens and Google offers reporting methods for white hat seo agencies such as ourselves to report the bad guys - and we do.

We were particularly pleased to see on of the major international hotel booking systems lose their Google ranking completely as a result of our report - we learned that their seo adviser was subsequently sacked to peddle his methods elsewhere.

In order to learn more about the guidelines we follow it is worth visiting Google and reading theirs - it makes a fascinating read!