October 2008

With the banks being rescured across the world it is encouraging to note that the online world seems to carry on regardless of recession and all the doom and gloom in the real world.

Almost all our clients seem to be finding times tougher in the real world - predictably those in business relating to property and financial services seem to have been affected the most. However, for those clients with online shops the upward trend seems to have continued without so much as a sideways glance at the problems of high street shops. Indeed those clients with both online and high street shops have confirmed the trend that the high street is going through tough times whilst the online shop seems to be still in a growth phase.

This of course is the first genuine recession since the arrival of the internet and there is no obvious reason why the financially strapped consumer should turn into a cash rich web visitor. It has to be admitted that the lower costs of doing business online (no transport or parking issues) as well as the opportunity to buy at the most competitive price could well make the internet the most recession proof area of the economy.

For those with an online presence, an imaginative and purposeful approach to their website could well be a recessionary lifesaver..