April 2008

Google is almost certain to overtake ITV on its advertising revenue volumes during the second quarter of 2008 - this is really quite an extraordinary turnaround in the UK advertising industry. And of course - this is only the start. Projecting ahead one has to question the future value of cable and satelite TV as a medium at all. Broadcast TV as we know it may well disappear and be replaced by Internet TV in its entirety. We have no doubt that Google will almost certainly be a major new player in this market - whatever will happen to the BBC? What place is there for a state financed production business? The future looks truly uncertain for all the existing TV companies - exciting times!